Aniket Warty is a serial entrepreneur, Founder and Group CEO of Zen Atlas Group, and an advocate of individual freedom and value for value. He is building a financial ecosystem that connects digital assets, payments and everyday spending, with a focus on giving people control over their money.
For Aniket, entrepreneurship is the practical expression of independent thought: identify a problem, create something useful and earn the reward. His work brings together finance, technology and commercial execution, driven by a conviction: wealth is created by producing value, and life is for fun and learning.
The creation of wealth is merely an extension of my innate freedom to produce.
Aniket Warty
What you will find here
Since 2012 this site has been where I think in public. The current work is under Building Zen and Money and Markets. The essays that explain how I decide anything at all are under Reason and Philosophy, and the songs, films, style pieces and rabbit holes under Fun & Learning. The earlier marketing and business writing is kept in the Archive, exactly as it was written.
Elsewhere
For speaking, press or partnership enquiries, use the contact page. For the monthly letter, see the newsletter.