Archive
Earlier writing on marketing, branding, technology and business, 2012 to 2024. Kept as written.
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How To Succeed At Rebranding (By Treating It Like A Revolution Instead Of Evolution)
After you’ve been in business for a few years, it’s natural to feel the need to change your brand up a bit.
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A Critical Review of Blockchain Acceptance Models – Blockchain Technology Adoption Frameworks and Applications
Although blockchain technology is already over 12 years old, it is still most often described in terms of a promising innovation, and…
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8 Explosive Content Promotion Strategies
Whether you’re a content creator marketing professional, or business owner, you know how important it is to get your content seen by…
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Key Elements Of Brand Building And Brand Loyalty
Brand building and brand loyalty go hand in hand. While you’re doing one, you should also be doing the other. Both are…
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Important Milestones for Successful Venture Planning
Starting a new business venture can feel exciting, yet risky. It’s challenging to know if your venture plans will accurately reflect reality,…
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A Run-Down on Payment Orchestration Platforms
It seems that, for those of us in business, there’s always a hot new acronym or fancy tech solution that we need…
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8 Brilliant Branding Trends For 2023
As we reach the end of the year 2022, it’s time to look ahead into 2023 to see how (or if) you…
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How a Lean Startup Approach Changes Everything
Over the past few years, a new approach to launching companies has emerged. Known as the “lean startup methodology,” it’s helping founders…
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The Strategic Importance Of Brand Positioning
Developing a unique brand is not just about designing a distinctive logo or crafting a catchy tagline. It’s about creating a unique…
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Orchestrating Workforce Ecosystems in 2022-2023
Many companies are modifying long-standing management protocols involving talent acquisition, engagement, and workforce development. Throughout corporations worldwide, leadership teams are creating working…